• Field Sales Marketing: Be an invaluable ally to the sales organization in key pitches & customer outreach. Work with sales on custom high-value sales pitches.

• Marketing Collateral & Sales Tools: Equip the sales team with the right marketing collateral required to be successful. Develop a map of marketing material appropriate for each stage in the sales process and work with various teams internally to develop the collateral. Work with various functions in the organization to develop and maintain required to be successful. Tools include sales decks, case studies, product sheets, thought leadership presentations & more.
• Case Studies & Testimonials: Work with our customers in securing testimonials, written and video case studies. Manage internal and external writing resources, as necessary.
• Webinars: Design & launch a webinar programs for lead generation & thought leadership.
• Public Relations: Establish Dynamic Yield as a thought leader in personalization with targeted media outreach to key reporters and influences. Manage the PR agency in North America. Kick start PR efforts in other key markets in Europe & Asia.
• Analyst Relations: Develop and maintain relationships with key industry analysts from organizations like Forrester and Gartner.

Contact: gary@garylouisnelson.com