Marketing Manager, Brand & Advertising Strategy

Hands-on, day-to-day management of Brand advertising programs that drive and sustain growth of key success metrics.Assist the strategic development and lead the execution of the foundational advertising activitiesDevelop marketing programs that build and strengthen Brand identity and coordinate messages across all channel functions and departments.Manage day-to-day activities of the creative and media agencies, ensuring their activities bring added-value to Advertising programs.Creative strategy/brief development.Conduct analyses of key trends and data; make subsequent recommendations for future marketing activitiesLead market research activities to better understand demographics, competitive landscape and emerging market trends.Facilitate cross-functional program development with various Business Partners, in particular, eCommerce, Corporate Communications and Brand Segments.Manage creative development process with external agencies as well as the internal Creative teams.Support the planning and monitoring of the marketing budget, achieving established goals within allocated expense budget.If this is a fit for you, email your resume to: Gary@GaryLouisNelson.com